Scarborough Fare Catering Logo Redesign

Scarborough Fare Catering had been using their logo for years, but felt it needed to be refreshed to accomplish some new identity goals. The agency revamped the logo so that the new logo would work both in a vertical and horizontal format. The client wanted to keep the “herbs” from the old logo, but the agency felt they, along with the font, needed to be heavier with simpler graphical elements so the logo would better stand out in social media and digital advertising platforms. The colors remained the same but the change in the fonts and graphics led to a bolder more recognizable identity for the client.